Unlocking Growth in Veterinary Diagnostics: Market Trends to Watch in 2025

 Veterinary Diagnostics Market Growth & Trends


According to a recent report by Grand View Research, Inc., the global veterinary diagnostics market is projected to reach a total value of USD 19.00 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.04% from 2025 to 2030. This robust market expansion is primarily driven by a combination of factors, including increased initiatives by key industry players, a rise in veterinary visits, higher spending on animal healthcare, growing disease prevalence among animals, and the escalating demand for safe and sustainable food sources derived from animals.


Prominent companies in the market are contributing significantly to growth by expanding product portfolios and investing in innovation. For example, BioChek, a subsidiary of Hygiena Company, offers a comprehensive selection of veterinary diagnostic products. These include ELISA test kits designed specifically for poultry and swine, as well as high-quality PCR kits, underscoring the company’s focus on effective animal health monitoring solutions.


Another major player, IDEXX Laboratories, boasts a strong global presence and is widely recognized for its in-clinic diagnostic instruments, reference laboratory services, and rapid testing capabilities. IDEXX serves a broad customer base, including government agencies, private laboratories, veterinarians, and livestock producers. Similarly, Zoetis has established itself as a key leader in the space, offering a broad range of veterinary diagnostic tools and services. Their portfolio includes diagnostic instruments and reagents, point-of-care (POC) testing devices, reference laboratory kits, rapid immunoassays, and blood glucose monitoring systems. Notably, Zoetis reported USD 353 million in revenue from its animal health diagnostics segment in 2022, highlighting the importance of this segment within its overall business.


Routine diagnostic testing plays a vital role in modern veterinary practice, particularly for both companion animals and production livestock. Common diagnostics such as complete blood counts (CBCs), chemistry panels, and urinalysis are essential for early disease detection and monitoring of animal health, and they necessitate a steady and consistent supply of consumables and reagents. This ongoing demand contributes significantly to market growth.


Furthermore, the rising trend toward point-of-care testing (POCT) in veterinary medicine is enhancing the need for quick and accurate diagnostics performed in real-time settings, such as veterinary clinics, animal hospitals, or on-site in farms. POCT systems typically rely on pre-packaged kits and reagents that are easy to use, portable, and capable of delivering immediate results—features that are increasingly valuable in urgent care or field environments.


Veterinary Diagnostics Market Report Highlights


  • In 2024, the clinical chemistry segment emerged as the leading diagnostic type, holding the largest market share at 23.44%. Meanwhile, the cytopathology segment is expected to witness the fastest growth, with a CAGR of 13.95% forecasted from 2025 to 2030, driven by its utility in cancer detection and histological analysis.
  • Among animal types, the companion animals segment captured the highest share of the market in 2024, reflecting growing pet ownership and heightened awareness around pet health. The production animals segment is forecasted to experience the second-fastest CAGR during the projection period, supported by rising concerns over livestock productivity and food safety.
  • The consumables, reagents, and kits segment led the market in 2024, underlining the importance of supplies that are frequently used in diagnostic testing. The equipment and instruments segment, while smaller, is anticipated to grow at a notable CAGR between 2025 and 2030, as veterinary clinics continue to invest in advanced diagnostic tools.
  • By end-user, the veterinarians segment held the largest share in 2024, as veterinary professionals remain the primary users of diagnostic tools for both routine check-ups and critical care. However, the animal owners and producers segment is projected to register the fastest CAGR in the coming years, driven by the growing adoption of at-home and on-site testing solutions.
  • North America accounted for the largest regional market share at 38.6% in 2024, supported by well-established veterinary healthcare infrastructure and high pet ownership rates. Conversely, the Asia Pacific region is expected to grow at the fastest CAGR of 12.0% from 2025 to 2030, fueled by expanding livestock industries, rising disposable incomes, and increasing awareness of animal health.


To strengthen their market positions and support regional expansion, companies are actively pursuing strategic alliances and partnerships with local distributors, veterinary hospitals, and healthcare institutions. These collaborations not only help establish a strong foothold in new or emerging markets but also leverage the local knowledge and network of their partners to better serve regional demand.

 

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Veterinary Diagnostics Market Segmentation

 

Grand View Research has segmented the global veterinary diagnostics market report based on product, animal type, testing category, end-use, and region:


Veterinary Diagnostics Product Outlook (Revenue, USD Million, 2018 - 2030)


  • Consumables, Reagents & Kits
  • Equipment & Instruments


Veterinary Diagnostics Testing Category Outlook (Revenue, USD Million, 2018 - 2030)


  • Clinical Chemistry
  • Microbiology
  • Parasitology
  • Histopathology
  • Cytopathology
  • Hematology
  • Immunology & Serology
  • Imaging
  • Molecular Diagnostics
  • Other Categories


Veterinary Diagnostics Animal Type Outlook (Revenue, USD Million, 2018 - 2030)


  • Production Animals
    • Cattle
    • Poultry
    • Swine
    • Other Production Animals
  • Companion Animals
    • Dogs
    • Cats
    • Horses
    • Other Companion Animals


Veterinary Diagnostics End-use Outlook (Revenue, USD Million, 2018 - 2030)


  • Reference Laboratories
  • Veterinarians
  • Animal Owners/ Producers


Veterinary Diagnostics Regional Outlook (Revenue, USD Million, 2018 - 2030)


  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Denmark
    • Netherlands
    • Sweden
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Kuwait
    • UAE

 

Key Players of Veterinary Diagnostics Market

 

  • IDEXX Laboratories, Inc.
  • Zoetis
  • Antech Diagnostics, Inc. (Mars Inc.)
  • Agrolabo S.p.A.
  • Embark Veterinary, Inc.
  • Esaote SPA
  • Thermo Fisher Scientific, Inc.
  • Innovative Diagnostics SAS
  • Virbac
  • FUJIFILM Corporation

 

Order a free sample PDF of the Market Intelligence Study, published by Grand View Research.

 

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