A2P Messaging Industry expected to grow at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030.
A2P Messaging Industry Overview The global A2P messaging market size was estimated at USD 66.84 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. The market growth is attributed to the increasing adoption of mobile devices and smartphones worldwide. This widespread usage has created a large user base for application-to-person (A2P) messaging, which businesses are now leveraging to reach customers effectively. The demand for personalized and targeted communication further drives market growth. As businesses recognize the value of customized messages that resonate with individual recipients, customer engagement enhances, leading to higher conversion rates. The market is gaining importance, particularly concerning secure & transactional messages like two-factor authentication (2FA) and account verification. Gather more insights about the market drivers, restrains and growth of the ...