Direct Mail Services Procurement Intelligence expected to grow at a CAGR of 3.1% from 2023 to 2030
Direct Mail Services Procurement Intelligence The direct mail services category is expected to grow at a CAGR of 3.1% from 2023 to 2030. As we move beyond the span of two complete years dealing with the pandemic, its far-reaching impacts have changed the direct mail industry. A noteworthy outcome is the growing reliance of numerous businesses on direct mail to attract, retain, and achieve outcomes. A key catalyst for this trend is the substantial change in how companies operate, with greater adoption of hybrid and remote work alternatives, which in turn has resulted in a rise in digital fatigue. The significant influence of data analytics methods on direct mail is widely recognized. Through scoring models and segmentation strategies, the precise alignment of appropriate customers with tailored messages at optimal moments becomes achievable. This approach leads to a substantial decrease in inefficiencies and an increase in the return on investment for campaigns. Direct mail...