Latest Market Research Report 2025

    Digital Out-of-home Advertising Market Growth & Trends According to a recent report published by Grand View Research, Inc., the global  digital out-of-home (DOOH) advertising market   is projected to attain a value of USD 39.12 billion by 2030, expanding at a compound annual growth rate (CAGR) of 10.7% from 2025 to 2030. This significant growth trajectory is primarily attributed to the rapid pace of urbanization in emerging economies, which is creating new opportunities for outdoor advertising. Additionally, the increasing adoption of digital outdoor advertising solutions across various industries, as a means to communicate product information and enhance brand visibility, is further propelling market expansion. The growing effectiveness of DOOH advertising in developing countries is another key factor boosting market growth. Variables such as consumer behavior, creativity in ad design, and the use of geo-loca...

  The global  digital out-of-home advertising market  size is estimated to reach USD 39.12 billion by 2030, expanding at a CAGR of 10.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing rapid urbanization in emerging economies is accelerating market growth. The increasing popularity of digital outdoor advertising among the various industries in recent years to offer information about their products and company is expected to accelerate market growth. Moreover, the rising effectiveness of digital out-of-home advertising in developing countries due to variables like consumer perception, creative ad design, and geo-location is surging market growth over the upcoming years. For instance, in April 2023, Lamar Advertising Company, an outdoor advertising company, and Vistar Media, Inc., a location-based ad technology company, announced the release of the new Denver Transit DOOH network. The new network currently confines over 55 futuristic ar...

  Digital Out-of-home Advertising Industry Overview The global  digital out-of-home advertising market  size is expected to reach USD 16.8 billion by 2028, registering a CAGR of 13.8% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing rapid urbanization in emerging economies is accelerating market growth. The increasing popularity of digital outdoor advertising among the various industries in recent years to offer information about their company and products is expected to accelerate the market growth. Moreover, the rising effectiveness of digital out-of-home advertising in developing countries due to variables like creative ad design, consumer perception, and geo-location is up surging the market growth in the upcoming years.   Digital out-of-home Market Segmentation Grand View Research has segmented digital out-of-home advertising based on format, industry vertical, and region: Based on the Format Insights, the market is segm...