Data Monetization Market Outlook 2024-2030: Growth and Opportunities
The global data monetization market size is expected to reach USD 16.05 billion by 2030, registering a CAGR of 25.8% during the forecast period, according to a new report by Grand View Research, Inc. Data monetization is a strategy used by several organizations to increase their revenue. It is the process of utilizing data to obtain quantifiable economic benefits. There are two types of data monetization techniques, direct data monetization, and indirect data monetization. There are several types of data monetization methods wherein organizations use data to discover new customers and business opportunities. These data monetization methods are data as a service, insight as a service, analytics-enabled platform as service, and embedded analytics. The analytics-enabled platform as a service method is anticipated to witness significant growth as it provides real-time access to data on the cloud along with consistent triggers/alerts. Data monetization is expec...