Virtual Influencer Market Outlook 2025–2030: Growth, Trends & Forecasts
The global virtual influencer market size is expected to reach USD 45.88 billion by 2030, registering a CAGR of 40.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing preference from brands to adopt unique marketing strategies that can reach a large potential customer base while generating higher returns on investment is expected to fuel the growth of the market over the forecast period. Moreover, technological progress, particularly in areas such as artificial intelligence and 3D modeling, enhances the realism and functionalities of virtual influencers. With ongoing advancements, it is anticipated that virtual influencers will continue to evolve, becoming increasingly sophisticated and attractive to audiences. Virtual influencers improve investment returns as they help brands reach out to specific audiences. Brands focus on creating virtual influencers to target specific demographics. They are cost-effective compar...