U.S. Social Commerce Market: Trends, Growth Drivers, and Forecast Analysis 2023-2030
The U.S. social commerce market size is expected to reach USD 659.41 billion by 2030, growing at a CAGR of 29.2% from 2023 to 2030, according to a new study by Grand View Research, Inc. There is a sizable and engaged U.S. user population on various social media platforms. The chances for social commerce to interact and attract potential clients have multiplied rapidly as more individuals spend a lot of time on social media. Users may now access social media platforms and take part in social commerce more easily because of the growing use of smartphones. Mobile devices make it easy for people to browse the web, discover products, and make quick purchases, increasing the usability and accessibility of social commerce. Influencers use their social media followings to promote goods and increase sales, which has made influencer marketing extremely popular in the US. In social commerce, user-generated information, such as reviews and recommendations of prod...