Primary Market Research Services Procurement Intelligence Report, 2024 - 2030
Primary Market Research Services Procurement Intelligence Procurement of primary market research services is evolving as it has helped organizations, brands, and individual researchers to stay up to date with industry trends. The global market was valued at USD 72.56 billion in 2023. The industry is experiencing swift transformation driven by technological progress, shifting consumer preferences, and rising requests for practical insights, suggesting the strategies procurement leaders could adopt. There is a transition towards digital and mobile-centric survey techniques, a rising use of AI and ML technology, and a heightened focus on maintaining data quality and ethical research standards. Companies are expected to pay attention to nearby markets and countries as they face competition from unforeseen places. Keeping a close eye helps companies spot potential risks and opportunities, allowing them to adjust their strategies and stay ahead of the competition. In the current...