Driving Innovation in the Frozen Food Industry | Delivering Quality and Convenience
The global frozen food market size is expected to reach USD 278.47 billion by 2030, registering a CAGR of 5.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising consumer preference for ready-to-eat food products, which need least preparation and cooking time is the key factor driving the market growth. According to Associated Chamber of Commerce and Industry of India, January 2020 report, 79% of Indian households today prefer to have instant food due to time constraints. Major food manufactures have been ramping up their production capacity as well as improvising the supply change strategies to cater to the unprecedented product demand. For instance, in August 2020, Marks & Spencer launched a frozen food brand Picard in France. The product line includes brioche, crepes and mini croque monsieurs in flavors of raspberry and macarons. The initiative was undertaken due to growing inclination for the abovementioned products among con...