Influencer Marketing Platform Procurement Intelligence expected to grow at a CAGR of 31.9% from 2023 to 2030
Influencer Marketing Platform Procurement Intelligence The influencer marketing platform category is anticipated to witness growth at a CAGR of 31.9% from 2023 to 2030. In 2022, North America accounted for 30% of the market share followed by Europe and Asia-Pacific. Europe witnesses the fastest growth rate owing to wider adoption of branding practices and concentrating on expanding their market penetration and gaining a sizable consumer base through micro & nano-influencers. In 2022, the fashion and lifestyle segment held substantial industry share in terms of end-usage owing to the growing number of high-end lifestyle and fashion brands trying to be more approachable to consumers. Influencers are used by a number of fashion brands to promote new apparel and accessories, keeping the public up to date on the newest trends. The potential of influencer marketing to build brand awareness in the fashion sector is one of its greatest benefits. Due to the proliferat...