Recommendation Engine Market Set to Reach USD 33.23 billion by 2030: Key Trends and Drivers
The global recommendation engine market size is expected to reach USD 33.23 billion by 2030, registering a CAGR of 36.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing adoption of digital technologies among organizations is one of the key factors driving the market. In addition, the rising competition among organizations and the need to provide a better customer experience are increasing the demand for recommendation systems. The COVID-19 pandemic compelled governments across various countries to take immediate actions and impose partial or full lockdowns. This impacted various industries in numerous ways. Social distancing rules and traveling restrictions shifted people away from physical shops for buying essentials to the digital medium, which resulted in the increased demand for online shopping platforms. Hence, the pandemic created a lucrative opportunity for the market. A recommendation engine, a type of data fil...