Fueling Performance: The Rise of Sports Nutrition in EMEA
Europe, Middle East & Africa sports nutrition market size is set to reach USD 2.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.9% from 2023 to 2030. Increasing awareness about the importance of good health, fitness, and overall well-being is driving the market growth in these regions. Innovative products catering to a wider populace have also been a key factor in the astounding growth in this market. The disease prevalence has increased with the changing lifestyles, urbanization, and changes in dietary habits. A shift in awareness towards adopting a healthy lifestyle has risen in recent years. The importance of good immunity, health, and wellness was well understood during the pandemic and is poised to pace up the growth in the regional industry. The product type segment was dominated by the other supplements type products, owing to increasing demand for sports drinks & protein sh...