Raising the Bar: The Rise of the Premium Spirits Market and What It Means for Consumers
The global premium spirits market size is expected to reach USD 408.77 billion in 2030, growing at a CAGR of 9.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market has experienced robust growth, driven by consumers' increasing demand for differentiated and high-quality beverage products, even amidst economic challenges. High-income consumers have shown resilience against inflation and recessionary pressures, contributing to this trend. Notably, in 2022, 33% of Americans spent USD 50 or more on a bottle of alcohol, up from 24% in 2021, according to beveragedaily.com. The spirits segment has benefited from premiumization, with sales growing at about 5.1% year-over-year. More than 60% of the spirits revenue came from high-end and super-premium spirits. The growing popularity of celebrity-endorsed products and reputable brands has also fostered strong customer loyalty. In contrast, while the overall domestic beer market saw a 1.2%...