The Power of Packaging – How Point of Purchase Displays Drive Consumer Decisions
The global point of purchase packaging market size is estimated to reach USD 19.65 billion by 2030, expanding at a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing organized retail market in emerging economies is driving the Industry. Growing adoption of point of purchase packaging in organized retail stores, including Walmart, D-mart, and Tesco, is observed owing to implementation of structured marketing strategies at these stores. The presence of multiple marketing channels such as television, digital, and newspaper advertisement as well as billboards are available. However, advertising does not convert a potential customer into a buyer instantly. Moreover, it incurs a hefty share of the marketing budget. On account of the aforementioned factors, marketers and retail owners are always in search of cost-effective marketing tools. Small brands or small convenience store owners adopt point of purchase displays as the...