Broadcasting Reimagined: Navigating the Cable TV Market Shift
The global broadcasting and cable TV market size is anticipated to reach USD 449.91 billion by 2030 and is expected to expand at a CAGR of 4.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The combination of Virtual Reality (VR) and Augmented Reality (AR) in broadcasting technology provides significant growth prospects to the market. AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content. The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The develop...