Unlocking the Future of Marketing: Growth Opportunities in the Location-Based Advertising Market
The global location-based advertising market size is expected to reach USD 296.82 billion by 2030, registering a CAGR of 15.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the proliferation of mobile devices, advancements in geolocation technologies, and the increasing demand for personalized and relevant advertising content. This dynamic sector has been reshaping how businesses connect with their target audience, offering a powerful tool to deliver messages precisely when and where consumers are most receptive. The key driver of the growth is the ubiquity of smartphones; with over 6.5 billion smartphone users globally, businesses have a vast audience at their fingertips. Location-based advertising leverages the GPS capabilities of these devices to deliver highly targeted messages based on a user’s real-time location. This allows for a level of contextual relevance that traditional advertising methods struggl...