Media Buying and Planning Procurement Intelligence anticipated to grow at a CAGR of 5.2% from 2023 to 2030.
Media Buying and Planning Procurement Intelligence In this Media Buying and Planning procurement intelligence report, we have estimated the pricing of the key cost components such as staff, cost of acquiring media space, hardware, software, research and data, and other costs. Components of other costs include general and administrative, sales and marketing, rent and utilities, travel, compliance, and taxes. Media Buying and Planning agencies often use one of many pricing structures. The project-based pricing structure is typically used by agencies. This pricing model charges a fixed fee based on scope of the project. The scope is determined by the expertise, resources, and time required for project completion. Fixed price ensures clarity and transparency to both parties as they know what to expect. However, it is difficult to determine an appropriate fee for complex projects with highly customized services. Another prominent pricing model being used is commission-based pri...