Exploring Growth and Trends in the Europe, Middle East & India OTC Multivitamins and Minerals Supplements Market
The Europe, Middle East and India OTC multivitamins and minerals supplements market size is expected to reach USD 20.64 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 11.9% from 2025 to 2030. Rising expenditure by sports nutrition market players on in-store promotions and advertising features is expected to promote the accessibility and popularity of multivitamins and minerals supplements over the next eight years in the concerned regions. Growing consumer awareness regarding the benefits of a nutritious and healthy diet and overall wellness has led to the robust growth of the OTC multivitamin and minerals supplements industry. Gym workouts and other fitness activities are becoming a part of the daily routine of the younger generation across these countries, which demand necessary health supplements, thereby helping the industry grow. These supplements are believed to impart exceptional h...