Creative Advertising Procurement Intelligence Report 2023 - 2030
Creative Advertising Category - Procurement Intelligence The creative advertising category is expected to grow at a CAGR of 9% from 2023 to 2030. The global creative advertising category size was valued at USD 321 billion in 2022. The growth of this field is being driven by the expansion of digital marketing, which allows organizations to more precisely target their advertising and measure the success of their campaigns. This makes it easier for firms to recognize and invest in creative advertising. Another element fueling the growth of creative advertising is the growing importance of data analytics. Data analytics enables organizations to better understand their customers and generate more successful advertising efforts. Consumers are increasingly seeking individualized experiences in creative advertising, prompting firms to employ data analytics to more accurately target ads, resulting in more effective and engaging campaigns. Consumer demographics are changing, fuel...