Asia Pacific Underwear Market: Trends, Growth, and Forecast (2025–2030)
The Asia Pacific underwear market size is expected to reach USD 40.76 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 7.7% from 2025 to 2030. The growth is mainly driven by evolving consumer preferences, increased disposable income, and rising awareness of premium and branded innerwear. With a shift in preference for comfortable, fashionable, and functional underwear, especially in countries like India, China, and Japan; brands are expanding their offerings to meet diverse consumer demands. The trend toward urbanization and lifestyle upgrades is fostering greater demand for premium innerwear options. Additionally, the growth of e-commerce and digital retail has made it easier for consumers to access a wide range of brands and styles, further boosting market growth. Key drivers include a surge in younger consumers who value style and comfort, the growing influence of international brands, and a ...