The Sweet Shift: Trends and Growth in the Reduced Sugar Food & Beverages Market
The global reduced sugar food & beverages market size is expected to reach USD 99.79 billion by 2030, registering a CAGR of 8.9% over the forecast period, according to a new report by Grand View Research, Inc. The growing global awareness of healthy foods with reduced sugar and calories is a primary driving factor for market growth. Furthermore, significant changes in the food consumption patterns of consumers in lockdown across the globe aided market growth. The other factors that contribute to market growth include the growing diabetic and obese population across the globe. Due to the multiple health benefits, the demand for reduced sugar food and beverages has surged during the COVID-19 pandemic. Healthy foods with minimal calorie and sugar content gained popularity during the pandemic to meet the demand for nutritious ingredients. The increased emphasis on maintaining physical fitness is a primary factor driving the market growth during the COVID-19 out...