Virtual Fitting Room Market: Trends, Innovations, and Forecast 2025-2030
The global virtual fitting room market size is expected to reach USD 20.65 billion by 2030, registering a CAGR of 24.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The prevalence of high-tech simulations to mimic face-to-face buying behavior with the help of advanced 3D technologies is expected to drive the market growth. Furthermore, the intervention of digital transformation technologies, such as Artificial Intelligence (AI) and Augmented Reality (AR), is projected to create numerous growth opportunities for virtual fitting rooms over the forecast period. Virtual try-on technology is proving to be highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape. The virtual fitting room technology has been efficiently enabling consumers to try and reject products before ordering, thereby converting one-time buyers into repeat customers. For ...