The Jerky Snacks Boom: Key Trends Shaping the Industry
The global jerky snacks market size is expected to reach USD 6.5 billion by 2027, expanding at a CAGR of 6.7%, according to a new report by Grand View Research, Inc. The shifting trend from carbohydrate-enriched to protein-based snacks is driving the growth of the market. Jerky snacks offer high nutritional value including proteins and minerals. Such snacks become an ideal meal supplement for campers and hikers owing to light weight and long-lasting features. The beef segment dominated the market and contributed more than 50.0% of the revenue share in 2019. Traditionally, beef is a favorite kind of red meat among U.S. consumers owing to affordability and flavor. However, the pork and poultry product segments are expected to witness a steady growth in the upcoming years. Several health-conscious consumers prefer chicken products over beef. This will create an opportunity for the manufacturers to expand their consumer base. North America led the jerky s...