Energizing the Market: Trends & Insights in the Energy Drinks Industry
The global energy drinks market size was estimated at USD 73.81 billion in 2023, and it is anticipated to expand at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2030. The growing popularity of energy drinks among fitness enthusiasts and athletes is a key factor driving market growth, primarily due to their ability to provide a rapid and effective energy boost. These beverages are typically formulated with a combination of ingredients such as caffeine, taurine, B vitamins, and amino acids, all of which work synergistically to enhance physical performance and mental alertness. In addition to the athletic community, energy drinks have also gained substantial traction among gamers, who often rely on these beverages to maintain sustained alertness and high performance levels during marathon gaming sessions and professional tournaments. Accor...