Magazine Advertising Market Size Worth $8.3 Billion By 2028

 Magazine Advertising Industry Overview

The global magazine advertising market size is expected to reach USD 8.3 billion by 2028, registering a CAGR of -4.5% from 2022 to 2028, according to a new report by Grand View Research, Inc. The rising rapid digitalization in developing economies has experienced a large drop in magazine advertising in the last few years and is expected to drop over the forecast period. The growing acceptance of print advertising amongst the numerous industries in the last couple of years to provide information about their business and products is likely to accelerate the market development. Moreover, the increasing effectiveness of magazine advertising in emerging nations owing to a large number of users around the world is driving the market growth.

 

Magazine Advertising Market Segmentation

Grand View Research has segmented the global magazine advertising on the basis of industry vertical, and region.

 

Based on the Industry Vertical Insights, the market is segmented into Automotive, Financial Services, FMCG, Media & Entertainment,  Retail, Real Estate, Education, Others

  • The automotive segment contributed a share of around 15% in the global market in 2021. The rising implementation of the digital magazine by the automotive companies for endorsing their new launch as well as new featured products all over the globe is restraining market growth. However, the magazine industry has been in continuous decline generated by shrinking audiences across the world due to rising prices, fading credibility, and the rise of social media and other platforms. Besides, the growing popularity of magazine advertising for automotive marketing owing to the maximum conversion rate of the advertisements is further driving the growth of the market.
  • The FMCG segment of the market is expected to register the fastest growth, with a CAGR of -3.0% from 2021 to 2028. The growing acceptance of digital advertising from the customer is anticipated to drop the market development. Though, magazine circulation is regularly declining all over the globe will further hamper the market development. Furthermore, the increasing adoption of magazine advertising by several FMCG firms to bring attentiveness to the product as well as to create trust and credibility amongst the customers is driving the market growth.

 

Magazine Advertising Regional Outlook 

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

 

Key Companies Profile & Market Share Insights

The market is categorized by the existence of several established market players in magazine advertising all over the globe.  Companies are concentrating on launching new functions to meet customers’ expectations by providing a trending print advertisement type. Furthermore, sellers are increasing their reach across the world with an advanced business model.

 

Some of the key players operating in the magazine advertising market include: 

  • Gannett Co. Inc.
  • Nine Entertainment Co.
  • Axel Springer SE
  • Conduit, Inc
  • Valassis
  • NEWS CORP
  • Global Business Leaders Mag

 

Order a free sample PDF of the Magazine Advertising Market Intelligence Study, published by Grand View Research.

 

 

 

 

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