Teeth Whitening Market size is anticipated to reach USD 10.6 billion by 2030

 Teeth Whitening Industry Overview

The global teeth whitening market size was estimated at USD 6.9 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2022 to 2030.

 

With an increase in the population opting for the improvement of dental aesthetics, this industry has undergone great advancements. Developing countries have generated a large amount of disposable income which is the main reason why the market is flourishing. The geriatric population, in general, has propagated the growth of this industry with old age-related tooth ailments. Factors such as the increasing popularity of cosmetic dentistry, evolving medical tourism of dental treatment, and the introduction of multiple government initiatives for public oral health care, are few growth enablers for the market.

 

Gather more insights about the market drivers, restrains and growth of the Global Teeth Whitening Market

 

According to a survey conducted by the American Academy of Cosmetic Dentistry, in 2017, 93% of the patients opted for cosmetic dentistry procedures because of the referrals from friends and family who had good results. Moreover, out of this, 75% opted for the procedure because of the increasing online availability of information about cosmetic dentistry. According to a survey conducted in the U.K. in 2018, more women opt for aesthetic procedures due to motivational factors, such as self-esteem, life satisfaction, & self-related physical attractiveness, and all these women had one similarity, they had high media exposure. These factors have led people to opt for beautification and restorative procedures like teeth whitening, which is likely to drive the growth of the market

 

As stated by Racounter, 67 % of American adults have tried to whiten their teeth in one way or another-either through dentists and professional whitening techniques or with the help of toothpaste and strips. At-home whitening gels have around a 3% concentration of hydrogen peroxide which is approved by the FDA. Teeth whitening is the most popular dental procedure in the U.S., accounting for 32% of in-office practice and this is because 99.7% of people in the country perceive a smile as their most important social asset. This is why teeth whitening is one of today’s most popular dental requests

 

Social media alone is playing a very crucial role in promoting at-home teeth whitening procedures. According to White Dental Beauty, a 2016 survey by London dental surgery revealed that 84% of respondents felt there was more pressure to have a perfect smile due to the rise in adults and celebrities seeking orthodontic treatment. Forbes article of 2019 states that 5% of the influencers who offer product or service recommendations drive 45% of social influence, this will further strengthen the teeth whitening market.

 

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Key Companies Profile

 Some prominent players in the global teeth whitening market include:

  • Colgate Palmolive
  • GlaxoSmithKline Plc
  • Johnson & Johnson
  • Procter & Gamble
  • Brodie & Stone
  • Unilever
  • Church & Dwight Co.

 

Order a free sample PDF of Teeth Whitening Market Intelligence Study, published by Grand View Research. 

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