Waterless Cosmetics Market size is expected to reach USD 17.2 billion by 2028

 Waterless Cosmetics Industry Overview

The global waterless cosmetics market size was valued at USD 8.5 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 10.6% from 2022 to 2028.

The growing cosmetics and personal care industry globally is projected to drive market growth during the forecast years. Moreover, technological advancement and development in the manufacturing of waterless products are major market drivers. The rising inclination of consumers towards environment-friendly and sustainable beauty products, coupled with growing awareness about the benefits of waterless products, are driving the industry demand.


Water is widely used as a filler in cosmetics to ensure the longevity of products, as it prevents contamination and is more economical. Regardless of its beneficial properties, mixed water presents a number of problems. Extensive use of water can be a breeding ground for micro-organisms. Therefore, numerous preservatives are added to water-rich products to extend their shelf life and limit the growth of micro-organisms. Comparing the challenges posed by moisture-rich products to the beneficial properties of water-free cosmetic products, the market is expected to exhibit positive growth in the coming years.

 

Gather more insights about the market drivers, restrains and growth of the Global Waterless Cosmetics Market

 

The growing demand for new beauty trends and innovative products, increasing use of natural ingredients, and attractive packaging can be viewed as an opportunity by the waterless cosmetics manufacturers to drive their growth. In addition to this, the rising awareness about waterless beauty products and increasing demand for premium cosmetics products due to the rising disposable income are driving the global market.

 

The manufacturers are offering a wide range of cosmetic products such as cleansers, moisturizers, sheet masks, sticks, powder, makeup, shampoo, and other waterless products. However, government guidelines in countries such as the U.S., Germany, the U.K., China, and India are expected to maintain the quality of waterless cosmetics products and raise awareness regarding water conservation.

 

Manufacturers in the waterless cosmetics market are utilizing satisfying claims and references to draw consumers' attention to their products. Players use non-toxic, organic, cruelty-free, and eco-friendly connotations to demonstrate water-free cosmetic products. Participants generally agree that loyal or potential consumers prioritize these values in their own way. Therefore, as the clean beauty trend becomes more important, the demand for waterless cosmetics products will increase, thereby driving industry sales.

 

Browse through Grand View Research's Beauty & Personal Care Industry Research Reports

  • Perfume Market: The global perfume market size was valued at USD 50.85 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. 
  • CBD Skin Care Market: The global CBD skin care market size was valued at USD 964.1 million in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 31.5% from 2023 to 2030.

 

Key Companies Profile

Some of the key players operating in the global waterless cosmetics market include:

  • L’Oréal
  • Procter & Gamble
  • Unilever
  • Kao Corporation
  • Pinch of Colour
  • Taiki USA
  • Loli
  • Clensta
  • Ruby’s Organics
  • Ktein
  • Carter + Jane
  • VAPOUR BEAUTY
  • Allies Group Pte. Ltd.

 

Order a free sample PDF of Waterless Cosmetics Market Intelligence Study, published by Grand View Research. 

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