U.S. Digital Marketing Software Market size is expected to reach USD 82.61 billion by 2030

 U.S. Digital Marketing Industry Overview

The U.S. digital marketing software market size was valued at USD 19.96 billion in 2021 and is expected to register a CAGR of 17.5% from 2022 to 2030.

 

The industry is expanding due to the rising demand for mobile devices and the ongoing shift from desktop computers to smartphones. As smartphone usage rises and high-speed mobile networks spread out, advertisers increasingly resort to mobile advertising. With the rise of online shopping and customers completing research on existing reviews before purchasing, digital marketing has increasingly become the most reliable form of mass communication in the country. In the U.S., digital marketing has emerged as a burgeoning, fast-paced sector.

 

Gather more insights about the market drivers, restrains and growth of the  U.S. Digital Marketing Software Market

 

In many end-use sectors and industry verticals, particularly SMEs, the market has developed through time in response to incumbents' technological improvements and changing needs. Several businesses are forming strategic partnerships with end-users to help them better their digital marketing efforts. For instance, in February 2021, Palantir partnered with International Business Machines Corporation. Hence, with the expanding trend of remote working and collaborative tactics, marketing campaigners' focus has shifted to social media, search engines, and media websites. Marketers use digital marketing tools to understand their ROI, spending, and activities that provide the highest quality leads for the least money.

 

The COVID-19 pandemic, which prompted a fundamental shift in how people use various apps, has positively impacted the U.S. digital marketing software market. The fast-paced developments in the technological environment during the pandemic and businesses' dynamic attempts to keep their systems up-to-date on the latest technology to stay ahead of market competitors. Marketing automation software is projected to grow in popularity to facilitate tasks like team communication and lead nurturing to grow a business. As a result, during the pandemic and the subsequent economic collapse, app developers have reviewed their advertising settings and improved their abilities to urge further accountability and clarity with clients.

 

Apart from security and privacy concerns about confidential data which can hamper the market, one factor that characterizes the software's clients and users is integration. The buyer's decision is heavily influenced by the software's ability to integrate with their applications. This connectivity allowed marketers to track customer behavior across several channels and databases. However, key players like Oracle Corporation; Salesforce, Inc.; and International Business Machines Corporation are pursuing an organic strategy of acquiring marketing technology startups to create rival all-in-one marketing solutions. As a result, despite suppliers' best efforts, this issue poses a barrier to the industry.

 

Browse through Grand View Research's Digital Media Industry Research Reports

  • Live Streaming Pay-Per-View Market: The global live streaming pay-per-view market size to be valued at USD 2.3 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 15.0% during the forecast period.
  • Conversational AI Market: The global conversational AI market size was valued at USD 6.18 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 23.6% from 2022 to 2030. 

 

Key Companies Profile

Some prominent players in the U.S. digital marketing software market include:

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hibu Inc.
  • Hubspot, Inc.
  • International Business Machines Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • com, Inc.
  • SAS Institute, Inc.

Order a free sample PDF of U.S. Digital Marketing Software Market Intelligence Study, published by Grand View Research. 

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