Personal Care Shower And Bath Market size is expected to reach USD 123.5 billion by 2028

 Personal Care Shower And Bath Industry Overview

The global personal care shower and bath market size was valued at USD 83.2 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.8% from 2022 to 2028.

 

The market growth can be credited to the growing demand for oxygen moisture conditioners from consumers in China and India. The growing demand for shower and bath products is enhancing the sales of personal care products. Moreover, the rising popularity of long-lasting scent products is anticipated to boost the market growth over the forecast period. The growing acceptance of glossy repair shampoo products to aid the dandruff issues is the major factor driving the market. Moreover, the growing awareness in Europe regarding germ protection and moisturizing, coupled with the rising demand to procure head and body wash products at lower costs, is expected to offer growth opportunities for the market. However, the growing preference for natural personal care products is hindering market growth. At present, key players are focusing to launch head-to-toe active personal care products with Argan oil to upkeep the hair structure. Hence, the market is expected to witness significant growth during the forecast period.

 

Gather more insights about the market drivers, restrains and growth of the Global Personal Care Shower And Bath Market

 

The growing need to maintain personal health and hygiene is accelerating the growth of the market. Moreover, the trend of aromatherapy has increased the demand for shower and bath products among the customers. The increasing availability of various flavors in body washes and bath bombs infused with essential oils and aroma is expected to contribute to the growth of the market over the forecast period. Growing investment from the U.S-based personal care firms to procure organic hand soaps is refueling the market growth. The procurement of light herbal fragrance flavored body wash products by key players, coupled with the rapidly growing demand for vitamin E and aloe mixed liquid soaps from the Indian consumers, is fueling the industry growth.

 

The coronavirus pandemic affected the growth of various industries across the world. The value chain of the beauty and personal care market was hampered during the financial year 2019-2020. The distribution channels such as offline and online were hindered owing to the national lockdown imposed across the globe. During the COVID-19 pandemic, the demand for personal care products increased due to the rising health awareness and the need to diminish the effect of the virus. Spa bath shampoo and liquid soaps had gained significant traction during the Covid-19 era to fulfill the demand for protective liquid solutions. The rising demand for anti-dullness scrub is refueling the market growth.

 

The key players in the market are assessing the e-commerce platform to refuel the sales of personal care products. This cyber commerce sales methodology is escalating the commercial prospects for the personal care products which, in turn, will propel the market growth. The key players are using multiple strategies to attract a wide number of customers by offering germ protection, aroma-therapeutic effects, and antiseptic formula among the shower and bathing products to remain competitive in the current market.

 

Additionally, with the spread of COVID-19, manufacturers are maintaining sanitization among their products and this trend is likely to be followed in the market in the future. Therefore, this factor is going to create more opportunities for the market during the forecast period. While maintaining several aromas and floral scents among the shower and bathing products, the use of toxic ingredients is high, which is the major factor restraining the growth of the market. Additionally, the high cost of premium bathing and shower products is limiting the market growth. Therefore, these factors are hindering their penetration rate among the low to middle-income groups. 

 

Browse through Grand View Research's Beauty & Personal Care Industry Research Reports

  • Perfume Market: The global perfume market size was valued at USD 50.85 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030.
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Key Companies Profile

Some prominent players in the global personal care shower and bath market include: 

  • Unilever
  • Procter & Gamble
  • Reckitt Benckiser Group PLC
  • Amway
  • Godrej Consumer Products
  • Lion Corporation
  • GOJO Industries, Inc.
  • The Body Shop
  • Shiseido
  • 3Lab Inc.
  • The Face Shop
  • L’Oreal

 

Order a free sample PDF of Personal Care Shower And Bath Market Intelligence Study, published by Grand View Research. 

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