Household Cleaners Market size is expected to reach USD 47.1 billion by 2028

 Household Cleaners Industry Overview

The global household cleaners market size was valued at USD 33.8 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.9% from 2022 to 2028. This can be credited to the increasing awareness regarding hygiene among consumers. The constant developments in the household cleaner sector are also likely to boost the industry demand. A lack of hygiene at home leads to numerous health issues such as diarrhea, Buruli ulcer, etc., making it important for consumers to maintain proper hygiene.

 

Rising awareness among people regarding keeping the household clean has become one of the primary driving factors for the household cleaner market growth. Additionally, the easy availability of household cleaners coupled with several variations including different fragrances is also likely to boost the market advancement. Furthermore, changing lifestyles, rapid urbanization, preference towards maintaining surroundings and personal hygiene, and indulgence regarding clean and neat living spaces are anticipated to propel the growth of this market in coming years.

 

Gather more insights about the market drivers, restrains and growth of the Global Household Cleaners Market


Due to rising consumer worries about health and cleanliness, the COVID-19 pandemic has led to a dramatic surge in household cleaning goods throughout the world. Rising disposable income and rapid urbanization, leading to substantial infrastructural developments, are poised to raise the demand for household cleaning products in the future years. Additionally, an increase in demand for sustainable and eco-friendly household cleaning products is likely to create more opportunities for this industry, thus significantly driving the growth of this market during the forecast period.

 

Innovative packaging, brand development, and promotion are projected to boost the sales of household cleaning products in the coming years. Growing consumer concerns about the environment and their own health have fueled the demand for environment-friendly cleaning products. Due to the lack of presence of hazardous chemicals, as well as their odor, organic products are expected to witness strong growth in demand in the coming years. 

 

Growing investments by key players to launch new eco-friendly products are further projected to boost the industry sales. However, the usage of chemical-based household cleaning products that are toxic in nature and have a variety of side effects such as skin-related problems and cause allergic reactions, may hamper the market growth for household cleaners during the forecast period.

 

Due to the advent of the COVID-19 pandemic, the demand for household cleaners has risen dramatically, offering numerous growth opportunities for market players. Rising awareness among people owing to the spread of the COVID-19 virus is driving the growth of the market during the pandemic.

 

The market has been pushed in recent years by an increase in the frequency of the COVID-19 pandemic, as well as a greater focus among individuals on cleaning and maintaining a hygienic environment. Moreover, the growing demand for eco-friendly cleaning products is likely to offer promising opportunities for industry leaders.

 

As there has been a rise in the adoption of chemical-free housing cleaners, key companies are launching new fragrances such as citrus and natural deodorizers, and the use of fresheners as perfumes is a key component in market buying decisions. Leading market players are also maximizing the use of online platforms by selling their items through their websites and listing them on major social media platforms, in order to increase their market exposure and reach a wider consumer base.

 

Environmental concerns, and the subsequent drive for sustainable products, is one of the major trends prevailing in the global market. Consumer environmental friendliness mostly relates to a preference for recycled and recyclable packaging, as well as low-temperature items and non-harmful & chemical-free products. Thus, the rising inclination towards chemical-free components is expected to have a profound impact on the global market.

 

Browse through Grand View Research's Homecare & Décor Industry Research Reports

  • Contract Furniture Market: The global contract furniture market size was valued at USD 140.17 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2023 to 2030.
  • Outdoor Lighting Market: The global outdoor lighting market size was valued at USD 15.34 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030.

 

Key Companies Profile

Major companies operating in the global household cleaners market include:

  • Procter & Gamble (Cascade)
  • Unilever
  • Henkel AG & Co. KGaA (Pril)
  • Reckitt Benckiser Group PLC (Finish)
  • Colgate-Palmolive Company
  • Kao Corporation
  • The Clorox Company

 

Order a free sample PDF of Household Cleaners Market Intelligence Study, published by Grand View Research.

 

 

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